Although not often considered one of the most important senses, our sense of smell adds depth to our experiences. It can alert us to potential dangers from gas leaks or rotten food; it can attract us to or repel us from certain people and situations. It influences the way we experience taste and is the strongest trigger for memories. Fragrances even have the ability to enhance our moods, influence our perception of time, and boost our concentration and productivity.

Fragrance houses use a variety of techniques and products to deliver the scents that accent our daily lives. Scientists work with perfumers, essential oils traders, compounders, manufacturers, and others to create intricate mixtures of natural, nature-identical, and synthetic ingredients. These ingredients enhance household, personal care, and food products, among others. They are utilized by retailers, restaurants, and even amusement parks to enhance the guest experience.